
METHODOLOGIES WE USED IN CONDUCTING RESEARCHES
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QUANTITATIVE RESEARCH
- Telephone interviewing (CATI)
- Personal interviews (including home / work, street interviews, at outlets, in special rooms (hallway tests))
- Online surveys
- Organisations surveys (b2b interviews)
- Monitoring researches (setting events / activities in the market)
- Products Testing
QUALITATIVE RESEARCH
FURTHER METHODS
- Mysterious buyer or Mystery Shopper
- Accompained shopping
- Office researches